Sometimes it helps to think outside of the box, when brainstorming what the next PR story should be. We did exactly that for luxury property client, Elysian Estates, whose listings are among the most visually striking in the country. With that in mind, we decided that the hugely popular building block game, Minecraft, would be a good pairing, seeing as many iconic properties have been created in the digital arena before.
We have created a genuine job advert for one lucky gamer to become Elysian Estates’ first ‘virtual estate builder’. The job would entail recreating ten of the client’s properties within Minecraft, in return for a £10,000 salary.
Word spread fast and even reached Russia!
Numerous high DA media outlets have been secured so far along with those all important links! Click on each media title to open up the original article.
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