A month or two back, we highlighted this work for client and established antiques website LoveAntiques.com. For the price of one month’s PR activity with us – with a link-building focus – we achieved some impressive coverage and importantly, outcomes.
This time, I wanted to highlight some more traditional press office work we’ve been doing in the past couple of weeks for fitness client Ultimate Performance Fitness, the only international personal training chain, with studios in London, Manchester, Marbella, Hong Kong and Singapore. Our aim has been to promote UP’s renowned transformations.
Outputs
40+ pieces of coverage, across broadcast, print, online nationals, regionals and niche sites, as well as 3k+ social shares.
Outcomes
- More than 150 client enquiries for UP
- More than a dozen follow links on 2 separate transformation pieces from MSN (DA 97), Digital Spy (DA 82), OK Magazine (DA 68), Reveal Magazine (DA 59), Closer and many other high authority sites
- 186% increase in traffic, 665% (!) increase in referred traffic and an evidential increase in searches in the last week:
How?
Great pre-approved and freely accessible assets, a communicative and flexible client, the support of newsworthy talent, targeted sell-ins, good relationships, Press Association love and decades of combined PR agency experience (as well as a passion for fitness ourselves!).
How much does PR like this cost?
If you’d like to know, just email us and we’ll tell you, honestly.
The post Social media likes, search spikes and enquiry hikes with fitness client press office PR appeared first on Rich Leigh &Company.