We recently completed the second PR story for our client, LoveAntiques, campaign ‘Tomorrow’s Antiques’. The first story we did was on the most valuable VHS’ in the world and secured significant international coverage (see it here).
We were excited to get on with the second story, the most valuable video games in the world, and it didn’t disappoint!
We hired one of the top video game experts to compile a list of the most valuable games in circulation, alongside investor guidelines.
The list came to a total of 100 games, which we separated by console and put on the LoveAntiques website and created a top ten list to send to the press in the release.
LoveAntiques’ main PR goal is to secure authoritative links and this is a great way to do so. By putting the complete list and investor guidelines on the client’s website, it ‘forces’ a link because the journalist has to redirect to that page in order to complete the story.
We sent it out to national, gaming, tech and antique press and within an hour coverage started to appear.
We secured coverage on great national titles including The Sun, The Mirror, The Metro, Esquire, AOL and Digital Spy. In total we gathered 29 pieces of coverage, 27 links, 2,260 social shares and 1.75 million estimated coverage views.
This increased LoveAntiques online traffic by 2000 for 5 days – a great result!
Image may be NSFW.
Clik here to view.
The post LoveAntiques PR case study appeared first on Rich Leigh &Company.
